The launch of the new Ford car concept, Verve, demanded a high impact video to wow Motor Show audiences across the world. Underdog Media won the pitch, despite stiff competition from big international agencies, and approached Toma Jablon to co-direct the brand film with Loren Colson. Jablon brought his energy to that table to lead the post-production, edit, compositing and grading.
The creative treatment for the film is still noted as one of the best promotional videos for Ford. Throughout through 2007&8 it was continually displayed at all trade and consumer launch events.