BRIEF

This was an open creative brief to develop a concept that made use of the Institute of Digital Innovation’s (IDI) motion control rig in Newcastle. Northern Film and Media commissioned the piece to obtain footage, which demonstrated the capabilities of the rig and IDI’s facilities. It allowed Trafik to get a music video for value.

APPROACH

Inspiration came after seeing Buckminster Fuller’s work in the Radical Nature exhibition at the Barbican Centre in London. The starting point was Fuller’s natural analytic geometry of the universe based on arrays of tetrahedra, which led to his famous geodesic dome. Toma Jablon connected this with the ‘Noosphere’ theory described by renowned Russian scientist Vladimir Vernadsky (1863 – 1945). Vernadsky’s Noosphere, is the third stage in the earth’s development, after the geosphere and the biosphere, and emerges at the point where humankind, through the mastery of nuclear processes, begins to create resources through the transmutation of elements.

The concept for Traffik’s music video re-interprets these ideas. Nuclei, created by the formation of tetrahedrons bring to life human forms. The Tetrahedrons are flying through space on a journey to planet Earth and encounter the Noosphere wrapped around their final destination.