According to The Guardian, “freecording is a new concept in video-making. Similar in its core principles to the art of freerunning, freecording has no rules, no chain of command and no obstacles. The essence is simple — everyone has the creative freedom to experiment in whatever way they want.”

http://www.guardian.co.uk/canonfreecording/freecording.is.about

Toma Jablon has been commissioned to create a short film to launch the concept in association with Canon.

Client: The Guardian
Production: Jablon Productions
Conception: Toma Jablon
Camera & Edit: Toma Jablon
Cast: Gilles & Cecilie

The Big Match on The Guardian website